Tuesday, February 12, 2008

The Big Grammy Whammy


On February 10, 2008, the Grammy Awards celebrated their 50th year, honoring musical talent in a multitude of categories. Whether you agree with the winners or not, the Grammy's are widely regarded as the most prestigious musical award of its kind. Even amidst the writer's strike, the Awards were set to go on and were heavily advertised in all forms of media. But preliminary reports suggest that only 17.5 million people tuned in this year, compared with 20 million last year. That's the third least-watched edition of the Awards. With big performances from Amy Winehouse, Kanye West and even Tina Turner, I thought this year would definitely rope in extra viewers. And with all the promotion and publicity surrounding the 50th year anniversary, I'm just wondering what went wrong?

1 comment:

zen said...

I definitely think the writer's strike was a big contributing factor to the poor turnout this year(in comparison to other years), but then again, you would think that the strike wouldn't affect a music award show. I'm also dissapointed that they let Winehouse perform, despite her recent run in with law enforcement. Maybe people were concerned that the show would have another Britney-like performance (MTV Awards 07)...and decided to watch something else!