Blogs within professional disciplines have been popping up all over the place, especially in the realm of corporate communications and public affairs. Of course, this whole field deals with communicating, so finding an entirely new way to communicate is obviously going to spark a large interest. But blogging goes beyond the field of communications which goes to show that there is more to the phenomenon than a novel way of connecting to people – it is a tool for getting ahead in a business.
I think that blogging within the corporate communications and public affairs context advances the field as a whole. Blogs can introduce new companies, new products or even new ideas to professionals across the board and offer much-needed insight into those companies, products or ideas. It’s almost like getting a review without working for it! (Some examples are Marketing Monster, The Flack or Son-of-a-Pitch.) Fast-paced technology and busy days make it easy to overlook some of the up-and-coming concepts or products circulating around the communications field, so bloggers who track the latest innovations are a great resource. And we all know that innovation is the key for progress in this business.
Naturally, some of the PR or communications blogs that I have read for our class assignment go much deeper than just finding the next new thing – some of them have specialized functions. The one that sticks out, The Bad Pitch Blog, is a website dedicated to “stop[ping] bad PR before it starts.” It is almost like a watchdog group that scans the horizon for potentially bad PR moves and exposes them before they get the best of a company or individual. This is a great new use of blogs because it truly helps communication professionals pay more attention to potentially hazardous (or ridiculous) situations.
So basically, blogs are a part of the business now, and learning how to use them will not only make you a stronger candidate in the profession, but maybe even a more intuitive trend spotter.
I think that blogging within the corporate communications and public affairs context advances the field as a whole. Blogs can introduce new companies, new products or even new ideas to professionals across the board and offer much-needed insight into those companies, products or ideas. It’s almost like getting a review without working for it! (Some examples are Marketing Monster, The Flack or Son-of-a-Pitch.) Fast-paced technology and busy days make it easy to overlook some of the up-and-coming concepts or products circulating around the communications field, so bloggers who track the latest innovations are a great resource. And we all know that innovation is the key for progress in this business.
Naturally, some of the PR or communications blogs that I have read for our class assignment go much deeper than just finding the next new thing – some of them have specialized functions. The one that sticks out, The Bad Pitch Blog, is a website dedicated to “stop[ping] bad PR before it starts.” It is almost like a watchdog group that scans the horizon for potentially bad PR moves and exposes them before they get the best of a company or individual. This is a great new use of blogs because it truly helps communication professionals pay more attention to potentially hazardous (or ridiculous) situations.
So basically, blogs are a part of the business now, and learning how to use them will not only make you a stronger candidate in the profession, but maybe even a more intuitive trend spotter.
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